Brief

This is a bootlegging project at school. The brief is to research a historic archive and responsibly "bootleg" it into a new, meaningful narrative. I chose to explore Bắc Ninh Quan Họ folk songs, moving beyond the music to treat the genre as a vital cultural element of human connection.

Solution

I translated the spirit of giao duyên - fateful encounters - into a restaurant concept designed to bring people together. The identity incorporates traditional visual cues like quai thao hats, áo the, and khăn mỏ quạ. By pairing these elements with curated folk songs, the space becomes a multisensory experience that honors the social soul of Quan Họ.