Brief

Tien Dung mung bean cake is one of Vietnam's traditional cakes. It has a sweet and rich flavor and represents a bygone way of life. However, because it's a traditional cake, its brand identity has become outdated. With my love for mung bean cakes, I've tried to rebrand this type of cake.

Solution

In this project, my goal was to retain the characteristics of the old brand: bold, sans-serif fonts with an Asian feel. However, I also wanted to make the brand image more youthful and accessible to users, so I made some changes in the visual presentation.